(Formerly) CV2 Productions reached out to Might & Matter with a request to elevate their brand to something that would stand out among all of the production studios out there. They wanted a name and identity that was unique and spoke to the way they wanted their clients to feel about them, that they were the other half they were looking for. With the owner’s Venezuelan background, it was important to her that the name be culturally relevant while also appealing to a broader demographic.

We developed a play on Media Naranja, which in Spanish means your other half/soulmate, and created a name that appeals to both the Hispanic and Gen Market demographic with Half Naranja. The name inspired a unique identity that was brought to life through the logo, visual identity, and website. Half Naranja has received extremely positive feedback from its past partners and clients and has also received a 15% increase in inquiries due to the elevated and professional brand look that was developed.