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We Are A Creative Studio
That's Passionate
About Building
Brands That Matter.
An Eclectic Brand Look That Blends Traveling with Charming Sophistication
THE ROVER HOTEL BRANDING
2022
The Rover Hotel
Travel to Miami is booming and our client came to us with a boutique hotel property that needed an identity that would appeal to the new traveler demographic. After identifying the key traits and behaviors of our target, and our relevant positioning in the market, The Rover was born.
Inspired by the innate explorer nature of our visitors and the vibrant colors of our location, a name and identity was developed that truly brought the property to life.
SERVICES PROVIDED
.Brand Identity
.Brand Strategy
.Naming
.Visual Design
.Brand Guidelines
















General Inquiries
contactus@themightandmatter.com
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Might and Matter,
a top branding agency
Miami , FL
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