We live in a time when busy schedules often lead to skipping the most important meal of the day, Blue Hour stepped in with a solution. Designed to empower people to start their mornings right, Blue Hour offers quick, high-protein breakfast options that are clean, nutritious, and convenient. We worked closely with the Blue Hour team to build a brand that embodies the energy, optimism, and potential of the "blue hour"—the time just before dawn, full of potential and promise.
 

Our team developed a full visual identity for Blue Hour, crafting a gender-neutral, bold, and dynamic brand that speaks to consumers seeking positive change in their daily routines. From the packaging design to the e-commerce website, we created a cohesive and memorable brand experience that highlights the simplicity and impact of small morning wins.
 

Whether it's the busy professional, the student, or the parent on the go, Blue Hour helps everyone take control of their mornings and set themselves up for success.

RESULTS
Despite being a new brand in the market, Blue Hour has already received positive feedback from beta users and early customers for its innovative products and appealing packaging. With the brand's launch, they are poised for a strong presence in the breakfast category.

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www.bluehourfoods.com