For Emerald City Athletics (ECA), fitness isn’t just about physical strength—it’s about inspiring confidence, resilience, and the drive to achieve more every day. As a key player in Seattle’s fitness scene, ECA sought to create a brand that not only reflected their commitment to their members but also inspired a deeper connection with their community.

We worked with ECA to build a bold, cohesive brand strategy and identity that embodies their mission to empower individuals and foster a sense of unity. From crafting the overarching brand to creating the visual identity for their Champions sub-brand, we developed a system that feels distinct yet seamlessly connected. The Champions sub-brand introduces a unique energy while living comfortably within the ECA world, creating a consistent experience across every touchpoint.

The result is a sophisticated and striking brand that energizes and motivates. From dynamic visual elements to a confident and approachable voice, ECA’s identity captures the essence of progress, community, and ambition. With “Together Forward” as a rallying cry, ECA solidifies its role as a trusted fitness partner dedicated to helping its members move boldly toward their goals.

​