Carnival Cruise Line

Carnival Cruise Line tapped Might & Matter to create distinct brand identities for its private destinations, known as The Paradise Collection, aligning each with the Carnival master brand and the established look of its flagship, Celebration Key.

One key focus was RelaxAway at Half Moon Cay™, a guest favorite lacking a cohesive identity. We developed a brand rooted in the emotional pull of relaxation and escape, delivering a full system, from logo and color palette to tone of voice and guest touch points, that brings the destination to life the moment guests arrive.

The RelaxAway™ identity gave Half Moon Cay a compelling new presence in Carnival’s portfolio. It transformed the destination from an under branded island into a clearly defined, emotionally resonant experience.

This project wasn’t just about a new name or a prettier logo. It was about creating a brand Carnival guests can remember, share, and return to.