Emerald City Athletics

Emerald City Athletics:
Building a Bold Brand
That Inspires Strength
and Community

For Emerald City Athletics (ECA), fitness isn’t just about physical strength—it’s about inspiring confidence, resilience, and the drive to achieve more every day. As a key player in Seattle’s fitness scene, ECA sought to create a brand that not only reflected its commitment to its members but also inspired a deeper connection with their community.

We worked with ECA to build a bold, cohesive brand strategy and identity that embodies their mission to empower individuals and foster a sense of unity. From crafting the overarching brand to creating the visual identity for their Champions sub-brand, we developed a system that feels distinct yet seamlessly connected. The Champions sub-brand introduces a unique energy while living comfortably within the ECA world, creating a consistent experience across every touchpoint.

The result is a sophisticated and striking brand that energizes and motivates. From dynamic visual elements to a confident and approachable voice, ECA’s identity captures the essence of progress, community, and ambition. With “Together Forward” as a rallying cry, ECA solidifies its role as a trusted fitness partner dedicated to helping its members move boldly toward their goals.