We Are A Creative Studio
That's Passionate
About Building
Brands That Matter.
OUR PROCESS
WHAT WE DO
BRAND DESIGN, GLOBAL RELEVANCE:
FROM CONCEPT
TO CULTURAL INFLUENCE
Might and Matter is an award-winning branding and marketing agency that creates meaningful connections between people and brands. We learn your brand and your target from the inside out so that we can tell your story in a way that means something to them and is authentic to who you are.
This means that we don’t stop at creating your brand like a lot of branding agencies do, we are also experts in communicating it.
WHO WE DO IT FOR
We work with
clients in
a range of
sectors including:
Hospitality & Travel
01
Real Estate
02
Beauty & Fashion
03
Consumer Products
04
Health & Wellness
05
We all have to start from the beginning and build a strong foundation for who and what we are.
/ Brand strategy / Positioning / Naming / Identity design / Logo & Wordmark / Typeface/fonts / Color system / Iconography and patterns / Brand guidelines / Brand book / Brand stationery /
Bringing your brand ethos to life in your space and through your product.
/ Environmental design / Murals / Wall art / Packaging design / Menu design / Signage design / Uniform design / 3D rendering /
Want to ensure the right message comes across in your owned channels? We can help.
/ Creative strategy / Social strategy / Content creation / Asset production /
To really get your message out there, we lay the foundation for a strong and compelling brand campaign.
/ Creative strategy / Media strategy / Concept development / Script development / Storyboards / Digital asset creation / Photo shoots / Video production / Editing / Campaign measurement and reporting /
Whether it’s an e-commerce site or an informational site, the goal is to get your audience to interact with your brand and convert.
/ UX/UI / Custom CMS site designs / Copywriting / Full web development / Website maintenance /
TAKE
A LOOK
AT OUR SERVICES
OUR PROCESS
HOW DO WE DO WHAT WE DO?
Our “Matter More®” process allows us to help you build a MIGHTY connection with your clients and customers that is vital to your business success.
01
DISCOVER
Tell us everything. A deep dive on all there is to know about your brand. This is where we find out what makes you, you.
ASSESS
The who, the how and the why. You must engage your audience and have a real conversation “with” them versus talking “at” them. Here we uncover how your brand will do that with our proprietary Matter Triad®.
IDEATE
We turn our assessment into creative solutions that bring your brand to life. We are brand fanatics so we won’t rest until your vision and values are fully expressed.
ACTIVATE
Meticulously crafted executions that stand out and resonate with your audience.
Featured Projects
Drops
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The Rover Hotel
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Duri Cosmetics
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NatuTreats
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Communications Manager,City of Cutler Bay
Desiree Ducasa
Might and Matter is an outstanding creative team and I highly recommend them to any organization looking to hire a creative firm. Andrea and Milton run an efficient, detailed, fast, innovative, and responsive firm that played an essential role in an educational campaign I oversaw for the Town of Cutler Bay's GO Bond Referendum in 2022. Within a minuscule project timespan of just 5 weeks, they worked with me to design and develop a website for this campaign—from conceptual design to launch. They met and exceeded all of my expectations within a time frame that many other companies just could not meet.
Thank you Might and Matter Team for your exceptional work ethic and beautiful creations!
SVP Revenue & Marketing, GOJA
Mary Ann Knaus
Thank you for being an outstanding business partner! You stepped in after weeks of radio silence on our end and with an exceptionally short turnaround time, crafted a visual story that is on its way to a clear and compelling narrative. Thank you for working collaboratively and designing on the fly as we worked through the messaging in real time.
And thank you for your patience, and collaboration, and for sharing your talent. I look forward to continuing to work together. You are an exceptional partner.
Vice President of Marketing, BankUnited
Beatriz Castro
Might & Matter's industry experience, vast knowledge, and reliability make them unmatched to any agency I've worked with in the past. Might & Matter bring creative expertise and strategic media planning to another level.
I highly recommend them to any organization looking to hire a marketing/advertising firm.
They really care about each of their clients, and I truly believe they have their clients' best interests in mind when developing and executing campaigns on their behalf.
TESTIMONIALS
A FEW WORDS FROM OUR CLIENTS
40
Combined Years
of Experience
4
Markets: US GM, Multicultural, LATAM, Global
350+
Industry Recognitions
General Inquiries
contactus@themightandmatter.com
New Business
Jobs
Might and Matter is an independent, women-owned top branding agency in Miami, FL.
© 2023 Might & Matter LLC. A top branding agency in Miami FL.
THE
MATTER
TRIAD®
We use human truths and cultural behaviors to craft compelling brand worlds that connect with people.
02
Culture: Culture shapes consumer attitudes, preferences, and behaviors. By taking consumers’ unique cultures into account, we can create brands that are meaningful and that matter to them.
Cultural: Trends, street style, technology, these all create cultural relevance. By harnessing cultural trends to inform key insights, we help our brands stand out and create lasting impact.
CULTURE
& CULTURAL
C&C
Human Behavior: Deeply understanding the motivations, emotions, and values of your target audience allows us to create brands that resonate with and connect authentically to people on a deeper level.
Humanizing: Making your brand personable and relatable.
Humanizing your brand allows consumers to connect with you on a more emotional level, differentiates you from the pack, and allows you to communicate with them more effectively.
HUMAN BEHAVIOR
& HUMANIZING
H&H
Purpose: People want to engage with companies who do good. By identifying the impact your brand wants to make on consumers’ lives, you can connect with and inspire a whole new demographic and create long-term success.
Purposeful: Brands must create with intention and consistency. A brand that is purposeful attracts loyal customers who share its values and beliefs, creates meaningful impact in society, and fosters a sense of authenticity and trust.
PURPOSE
& PURPOSEFUL
P&P
Life is all about stories. The stories we tell ourselves, the stories that we create through our experiences, the stories that are rooted in our hearts and minds through our backgrounds and cultures. At Might & Matter we build compelling brand stories that connect brands with the consumers they desire in truthful and authentic ways, fostering brand loyalty. We do this by focusing on 3 main areas:
