McDonald's Experiential

Buzz & Intrigue:
Designing a Curious Visual Experience to Generate Social Conversations

BODEN Agency tasked us with crafting a concept that would not only captivate the visual senses of young students but also foster interaction, social sharing, and educational discovery about the McDonald's HACER National Scholarship.

​Our installation is distinctively designed to serve as more than just an art piece—it's a symbol of possibility and progression. The 'Golden Door' stands as a metaphor for new beginnings, beckoning students to step through into a realm of higher education opportunities presented by the McDonald's HACER program.